Academic Year 2019-2020



Giuseppe Marinelli De Marco
Unit Credits
Teaching Period
First Period
Course Type
Prerequisites. The knowledge of sociological elements and notions on the genesis of urban spaces in modernity and on the current mutations of places brought both by the evolution of social complexity and by new media, as well as knowledge of elements of perception theory and gestalt are prerequisites of the course. The course, through a consolidated transversal methodology of metalinguistic / visual-verbal type, tends to fill any gaps in the students’ provenance, providing the necessary theoretical support in respect of the wealth given by diversity. The course is set to put the student at ease in order to identify and enhance their skills.
Teaching Methods. The course is organized through different methodological paths that meet different educational aims and functions, complementary and convergent. The course prefers a modality of approach to the problems: analysis – definition – setting – experimentation – proposal and verification, of an interdisciplinary type, leaving also a lot of space to the student’s proposal.

the course proposes:

• Theoretical lessons of a scientific-cultural and methodological nature

• Historical insights, case studies, classifications

• Workshop moments of collective exchange

• Creation of updated cards on the topics investigated

• Construction of meta-project hypotheses

• Design proposals at the concept design level

The course adopts experimental and meta-conceptual models, makes use of diagrams and visual metaphors of both logical-geometrical and morphological-gestaltic type, to be used as a pattern, as reasoning guidelines.

Verification of Learning. Learning is verified by means of an exam which consists of the student discussing and commenting on a graphic book of at least 5 A3 format sheets, which is in turn divided into two parts: the first part of analytical study and theoretical sociological research on places and their multimedia changes.

The second part consists in the presentation of a concept design on one of the topics mentioned during the course agreed with the teacher. The book in question will be provided by the student with photos, images, graphical maps and texts to demonstrate their understanding of the course theme.

Evaluation Criteria

1 Extent of research and data organization

2 Greater or lesser complexity of the theme

3 Imaginative and creative qualities

4 Problem management skills

5 Clarity and aesthetics of communication


During the course in Space Design and multimedia systems students acquire the tools necessary to identify and analyze all those processes that carry significant mutations in the places and their typological status. They also acquire the ability to know how to interpret the system of needs present in the relationship between culture of space, culture of communication and ability to generate behaviors, therefore also an adequate performance capacity in the use of multimedia systems.


The student during the Space Design Course and Multimedia Systems acquires the theoretical and methodological tools to discern the bond between material and immaterial cultures, in order to avoid superficiality and mechanicism in design processes.


The course constantly stimulates the formation of a personal consciousness about the social change and specially the mutation of the places in relation to the multiple and pervasive multimedia-new media grammars. If we consider the evolutionary nature, in constant evolution, of such a technology subject to constant changes with fast and radical changes. These are factors that make design decisions particularly delicate requiring the formation of a particular cultural sensitivity to be transferred into the professional domain, rather than stress due to the pursuit of trend generated around the technologies that are perpetually so called “last” generation


The course enables the student to assess the design terms of the change both verbally, textually and visually and to know how to conduct a communication process in an autonomous and as personalized as possible


The course offers a method of analysis and reading of the subject that educates the student to the ability to learn innovative factors as a fundamental element of knowledge. The course is managed in an absolutely unconventional way and combines the traditional knowledge that in some way still rules on the formation of part of knowledge and another knowledge that we can define as “innovative” generated from both prof. and stud. which has now becoming an emerging good asset thanks to the use of Internet and social media.

Such a subject is an argument relating to the technological innovations, so it is necessary to deal with the study and design such a complex themes in a dynamic way, without hindering all those didactic characteristics that focus on different paths and on novelty, diversity, and personalization.

The course deals with the technological, sociological, aesthetic and informational evolution of physical space in the contemporary multimedia and new-media universe and vice versa.

Characteristic of this discipline is therefore to be identifiable through the evolution of the relationship between the historical material culture of architecture and design and the recent but impetuous one of the immaterial world, which makes it complex matter. During the course, great attention will be paid to the impact that intelligent digital mutation produces in the urban places.

With the constant development of new digital technologies, the key role of communication can only increase and with it our ability to communicate; the course therefore stimulates students to deepen the relationship between a conception of space, until yesterday identifiable solely through its historical use, and the world of multimedia communication which introduces a new semantic values of a cognitive, perceptive nature into the environment semiotic but also highly emotional, and with these new keys of understanding and behavior on the part of the users. The course lays adequate foundations for a conscious development of a new culture of both space and digital communication: from airport to the hospital, from workplace to the museums, and finally to the Cultural Heritage.

The general objective of the course is the acquisition of the tools necessary to face a technologically appropriate multimedia design, in particular in urban public and private places, as well as in historically determined physical spaces.

Therefore, on an intellectual level, constructing a systemic mentality in the student that helps him to manage in a meaningful way the complexity of contemporary scenarios, a constant hybrid made of material and immaterial culture. On a professional level, build technical and operational capacity for spatial regeneration due to embedded multimedia systems, ie to design or redesign spaces in a multimedia function. On a cultural level, creating autonomy in the choice of the most suitable tools for the elaboration of the relationship between communicating “what” and communicating “how” in order to know how to face problems related to increased or virtual spaces etc. as happens today. Therefore the course also explores some processes that deal with languages and multimedia grammars observed in the becoming of art and science in order to overcome the material-immaterial dichotomy in the founding act of a “Place”.

• Theoretical general part


Non-places, Introduction to an anthropology of super-modernity, Milan, Elèuthera, 1996


The well done head – Reform of teaching and thought reform Cortina raffaello 2000


The web of life – Feltrinelli 2001

• Architectural part


Knowing how to see architecture – Einaudi 2009 (new edition)


History of post-modernism – Postmedia book 2014


Transition Town: Assumptions for a 2014 inclusion / dispensation design provided by the teacher

• Multimedia part


Real and virtual, 6th ed., 1994, “Saggi” Feltrinelli


The language of new media, Edizioni Olivares


The tools of communication – The Assayer


The increased mind, ebook 2010