Academic Year 2023-2024



Giuseppe Marinelli De Marco
Unit Credits
Teaching Period
First Period
Course Type
Prerequisites. The prerequisites of the course are the knowledge of sociological elements and notions about the genesis of urban spaces in the modernity on the current mutations of places brought by the new media, as well as the knowledge of elements of Gestalt Theory. The course, through a consolidated, visual-verbal cross-linguistic methodology, tends to fill any gaps of origin of the students, providing the necessary theoretical support while respecting the richness given by diversity. The course is designed to put the student at ease in the sense of highlighting and enhancing their skills.
Teaching Methods. The course is organized through different methodological paths responding to different training purposes and functions, converging on the same purpose. The course favors a modality of approach to problems: imagination of the place – analysis – definition – setting – experimentation – eventual proposal and verification, of an interdisciplinary type.

the course offers:

• Theoretical lessons

• Historical insights, case studies, classifications

• Workshop moments of collective exchange

• Creation of updated files on the topics investigated

• Construction of metaproject hypotheses

• Project proposals at the concept level of a multimedia-design

The course adopts experimental and metaproject models, makes use of diagrams and visual metaphors of both a logical-geometric and morphological-Gestalt type, to be used as a pattern, as a guideline for reasoning.

Verification of Learning. Learning is verified by means of an exam which consists of the presentation of:

1 – ONE WORD IN A DICTIONARY – Multimedia description of 1 word belonging to the most complete Sustainability Lexicon possibly using multimedia tools and languages. Text, images and movies. The student will be provided with all the necessary material containing the instructions for the development of words and the indications needed to work at ease, in a calm and fruitful way.

2 – RESEARCH – the ” place” of the future. A research on the modifications of public and private places thanks to the impulse of digital technologies. So the research will be called “the classroom of the future”, or “the kitchen of the future” and so on. It will be a PPT of 20-30 slides minimum agreed with the teacher

(you will choose a theme from the many: airports, stations, bus stops, student houses, metropolitan reception areas, tourism info, culture info, study info, health care, health facilities at various scales from Regional Hospital, to nearby Outpatient , Post Offices, our home, the problem of the elderly, safety and city space, Sport, Wellness, health care and well-being, food, nutrition, the problem of waste, study, school, with particular attention to the new realities induced by the corona virus19, and so on)

3 – A MULTIMEDIA FILM with sound track, and if is possibile audio commentary, synthesis of your research, lasting a maximum of 3 minutes.

More Information. Please note that this discipline belongs to the theoretical-practical didactic typology, therefore an indispensable condition to being able to take the exam is to made the teacher aware of their research and have shared their video in time, as normally happens. It is imperative to get at least two personal reviews with the teacher before the examination. The teacher does not accept students who have not reported themselves in time and who appear without notice a few days before the exam date, whatever the motivation could be, in these cases the student must present their material at the next session, always after having carried out two reviews. The exam lasts from fifteen to twenty minutes.

Overall evaluation parameters

1 Extent of research and organization of data – well communicate the sources

2 Degree of complexity of the topic, treatment of the subject

3 Imaginative and creative quality of multimedia communication

4 Problem management skills

5 Clarity in Communication, visual-kinetic logical hierarchies

The aim of the course is to build – even importants – an accultured mentality beyond functional and technical standards, therefore holistic and systemic in a dynamic way, capable of intellectually and planningly coexisting with the complexity of the scenarios, both in the analysis and reading of phenomena, and in the regeneration of traditional space due to embedded multimedia systems. Making the student autonomous in the choice of the most suitable tools for the elaboration of the relationship with the space, creating coherence between the end and the means of communication, between communicating “what” and communicating “how”. In this sense, the course examines some elements of the processes that deal with languages Overcoming the dichotomy of what is a priority in the founding act of a “Place”, whether the material or immaterial culture
The course deals with the evolution in complexity, structural, aesthetical and informational, of physical space in the contemporary multimedia universe and vice versa. The characteristic of this discipline is therefore the evolution of the relationship between the historical material culture as well as the architecture and design, and the recent one of the immateriality. During the course, therefore, great attention is paid to the impact that the intelligent digital mutation produces in urban and / or domestic space, with its places and their experiences. With the impetuous development of new digital technologies, the key role of communication can only increase with our ability to communicate; the course therefore stimulates students to deepen the relationship between a conception of space, previously identifiable only through its phisical use, and the world of multimedia communication, which introduces new semantic values of a cognitive, perceptive and semiotics nature, and with these new keys to understanding and behavior on the users side. The course lays adequate foundations for a conscious development of a new culture of both, space and growing digital communication: from airports, hospitals, from workplaces to museums to Cultural Heritage.
Theoretical part

MARC AUGE ‘- Nonluoghi, Introduction to an anthropology of supermodernity, Milan, Elèuthera, 1996

EDGAR MORIN – The well-made head Reform of teaching and reform of thought Cortina raffaello 2000

FRITJIOF CAPRA- The web of life – feltrinelli 2001

Architectural part

BRUNO ZEVI – Knowing how to see the architecture – Einaudi 2009 (re-edition)

CHARLES JENCKS – History of post-modernism – Postmedia book 2014

GIUSEPPE MARINELLI – Transition Town: Hypothesis for an inclusive design / provided by the teacher

Multimedia part

KEVIN KELLY – What technology wants – Codice Edizioni

LEV MANOVICH – The language of new media – Olivares Editions

MARSHALL Mc LUHAN – The tools of communication – Il Saggiatore