> introduce students to the birth and evolution of the record industry
> analyze the composite supply chain of the record industry, identifying the key players, their roles and specific processes within the supply chain;
> reflect on the changes taking place in the music production chain, both technologically and socially and economically.
> The record industry in contemporary music.
> Music resources online
> The structure of the value chain in the music business.
> Consumer styles in the record industry.
> Promotion of the offer: marketing and promotional channels.
> The role of digital technologies in the music business.
> Business regulation: copyright.
> Agreements and diversification in the music business.
> Festivals and Musical Cities
> “Retromania”: nostalgia as a profit lever, anachronistic consumption, the phenomenon of reprints
> Musealization music: V&A Museum London and the case of the David Bowie exhibition
> Readings suggested by the teacher in the classroom