The didactic work will be organized as follows:
Theoretical part: key concepts in the field of multimedia communications and the role of the mass media. Introduction and analysis of the design thinking method, human-centered design.
Practice activity: The goal to reach will be to generate multimedia artifacts using the design thinking method. The entire design process will be carried out together in a guided manner through the prototyping and testing of artifact ideas. The guided brainstorming in the classroom will start with the focus on the macro theme “From possession to access. The role of multimedia design in the transition from product to service design”. The classroom group will choose various thematic areas of intervention from where many lines of research will commence and which will be the basis from where the actual design will start.
Knowledge and understanding:
The student acquires knowledge about the contemporary panorama of the media, their characteristics and their integration.
The student acquires the ability to analyze multimedia artefacts in relation to the reference context.
Ability to apply knowledge and understanding:
The student acquires the ability to produce multimedia contents which respond to specific communication objectives, in relation to a typical user (target, personas) and to a reference context.
The student acquires the ability to design multimedia artifacts with the design thinking method.
Transversal skills / soft skills
The student acquires the ability to critically analyze a multimedia artifact, to choose which communication tool is the most appropriate to use in relation to the project objectives.
The student acquires the ability to communicate his/her project using and integrating the tools of multimedia communication.
The student acquires his/her own method of analysis, design and content generation through theoretical lessons and class exercises.
Dan Saffer, Design dell’interazione. Creare applicazioni intelligenti e dispositivi ingegnosi con l’interaction design, Bruno Mondadori, 2007
Nicola Bonora, Content design.Progettare contenuti web che fanno incontrare persone e aziende, Apogeo-IF-Idee editoriali Feltrinelli S.r.l. 2019
Luca Rosato, Sense-making. Organnizzare il mare dell’informazione e creare valore con le persone, UXUniversity, prima edizione maggio 2019