The didactic work will be organized as follows:
Theoretical part: key concepts in the field of multimedia communications and the role of the mass media. Introduction and analysis of the design thinking method, human-centered design.
Practice activity: The goal to reach will be to generate multimedia artifacts using the design thinking method. The entire design process will be carried out together in a guided manner , leading to the prototyping and testing of artifact ideas. The guided brainstorming in the classroom will start with the question: “In what area can a multimedia project improve/implement/change the lives of users?” The classroom group will choose various thematic areas of intervention from which many lines of research will start and which will be the basis where the actual design will start from.
Non-attending students can contact me via email to agree on the research topic and for reviews of the various project phases.
Knowledge and understanding:
The student acquires knowledge about the contemporary panorama of the media, their characteristics and their integration.
The student acquires the ability to analyze multimedia artefacts in relation to the reference field.
Ability to apply knowledge and understanding:
The student acquires the ability to produce multimedia contents which respond to specific communication objectives, in relation to a typical user (target, personas) and to a reference context.
Transversal skills / soft skills
The student acquires the ability to critically analyze a multimedia artifact, to choose which communication tool is the most appropriate to use in relation to the project objectives.
The student acquires the ability to communicate his/her project using and integrating the tools of multimedia communication.
The student acquires his/her own method of analysis, design and content generation through theoretical lessons and class exercises.