Academic Year 2019-2020

MULTIMEDIA DESIGN

Teachers

Elena Rotondi
Unit Credits
9
Teaching Period
Second Period
Course Type
Caratterizzante
Prerequisites. The course requires knowledge, even basic, of software to operate in the multimedia field (software for 2D and 3D graphics, video editing, Web design, documentation, and presentation.) During the course, any gaps will be filled and useful practical information will be given to represent adequately the final project.
Teaching Methods. The lessons will be structured so as to provide elements and ideas for personal reflection on the topics of multimedia communication. The lessons include practical exercises both for analyzing case studies and for designing multimedia artefacts in relation to a specific context and target.

The didactic work will be organized as follows:

Theoretical part: key concepts in the field of multimedia communications and the role of the mass media. Introduction and analysis of the design thinking method, human-centered design.

Practice activity: The goal to reach will be to generate multimedia artifacts using the design thinking method. The entire design process will be carried out together in a guided manner , leading to the prototyping and testing of artifact ideas. The guided brainstorming in the classroom will start with the question: “In what area can a multimedia project improve/implement/change the lives of users?” The classroom group will choose various thematic areas of intervention from which many lines of research will start and which will be the basis where the actual design will start from.

Verification of Learning. The course involves the creation of a multimedia project (carried out individually or in a group) whose topic will be chosen independently according to one’s interests and objectives, in any case it must be approved by the teacher. The teacher will follow all the development phases of the project with classroom reviews and revisions via email for non-attending students. The project will be presented through adequate supporting data and evaluated during the final exam.
More Information. The lessons will be supported by slides, by the analysis of existing projects, by video material and by images.

Non-attending students can contact me via email to agree on the research topic and for reviews of the various project phases.

Objectives
The aim of the course is to provide tools and methods for analyzing, understanding and managing the multimedia practices taking place in the contemporary information space (infosphere). The course is also hoping to enhance the differing origins and approaches of the students who will be able to design according to their ability and specificity.

Discipline skills:

Knowledge and understanding:

The student acquires knowledge about the contemporary panorama of the media, their characteristics and their integration.

The student acquires the ability to analyze multimedia artefacts in relation to the reference field.

Ability to apply knowledge and understanding:

The student acquires the ability to produce multimedia contents which respond to specific communication objectives, in relation to a typical user (target, personas) and to a reference context.

Transversal skills / soft skills

Judgment autonomy

The student acquires the ability to critically analyze a multimedia artifact, to choose which communication tool is the most appropriate to use in relation to the project objectives.

Communication skills

The student acquires the ability to communicate his/her project using and integrating the tools of multimedia communication.

Learning ability

The student acquires his/her own method of analysis, design and content generation through theoretical lessons and class exercises.

Contents
The topic of the course will be the multimedia design and its contemporary evolution; the focus will be on the role that the media have in the users’ “onlife” and how they are used to transmit a message to a specific audience. We will also analyze how multimedia tools are used by companies to convey their values and the”brand speeches” (transmedia branding). We will give space to the themes of content design, universal design, human centered design, introducing the application of the design thinking method for the design of multimedia artifacts. The lessons will thus be structured with a theoretical part and a practical part.