Academic Year 2019-2020

ECONOMICS AND MANAGEMENT IN THE DIGITAL INDUSTRY

Teachers

Rubens Pauluzzo
Unit Credits
6
Teaching Period
First Period
Course Type
Affine/Integrativa
Teaching Methods. Lectures, readings, exercises.
Verification of Learning. Written exam. It consists of seven open questions. A group project is also mandatory for all the students attending the course and it will be evaluated together with the final exam.
Objectives
The course aims to provide the students with the basic knowledge, as well as the conceptual and methodological tools to better understand the organization and management of digital communications companies.

The student will:
- know the basic concepts and the theoretical principles of the organization and management of a company operating in the digital domain.
- know the concepts of big data, design thinking, lean management, and industry 4.0, and understand their related impacts on the management and organization of digital businesses.
- know the concept of value and its calculation in the field of digital companies.
- know how to analyze and understand the main issues to manage the relationship with customers and other stakeholders of the company.

Skills related to the discipline
 
- Knowledge and understanding:
During the course the student acquires specific knowledge of the main theoretical concepts and principles, as well as the conceptual and methodological tools, of the organization and management of a company operating in the digital environment. The student also acquires specific knowledge of the value chain of the company and the management of the relationship with customers and other stakeholders.

- Applying knowledge and understanding:
During the course the student acquires the ability to apply to real cases the different methods of analysis of the main issues related to the management of a digital company. The student will also be able to apply the acquired knowledge to complex and multidisciplinary projects in the multimedia sector. The student also acquires the ability to understand the key issues concerning the management and organization of digital businesses, adapting them to specific real contexts.

Soft skills

- Making judgments:
During the course the student will acquire the ability to independently process and interpret the main issues concerning the management and organization of digital businesses, the ability to identify the main problems related to these themes, and choose the most appropriate tools to solve them. He/she will also acquire the ability to evaluate the appropriateness of the choices made in business management and organization by identifying positive effects and criticalities.

- Communication skills:
During the course the student will acquire specific communication skills thanks to class presentations of technical reports on the implementation and functioning of specific activities related to the management and organization of digital companies.

- Learning skills:
The student will also acquire specific transversal skills to identify the main problems related to the management and organization of digital businesses and to choose the most appropriate tools to solve them.
Contents
The course aims to provide basic knowledge and skills to: 1) understand the economic evolution in the digital world; 2) acquire the tools to successfully interact with the various parts of the organization.
The course is divided into three parts, with active teaching methods, such as class participation and group projects: a) analysis of some core economic elements in the era of globalization; b) examination of some management concepts, to highlight the role that digital communication has in companies’ business strategies; c) analysis of the main components of the organization.
Some of the main addressed issues are: production, dynamics and characteristics of intangibles consumption; birth of the network company; deconstruction of the classic corporate hierarchy; flexibility and adaptability to constant change and innovation.
Texts
– Pivato S., Misani N., Ordanini A., Perrini F., 2008, Economia e gestione delle imprese, Milan, Egea. 


– Balducci D., 2006, La valutazione dell’azienda, Milan, Edizioni Fag.

– Ravagnani R., 2000, Information Technology e Gestione del Cambiamento Organizzativo, Egea, Milan.

– Martinez M., 2004, Organizzazione, Informazioni e tecnologie, Il mulino, Bologna.